The problem
The PPC manager needed hourly control across multiple accounts — not just reporting.
- Multiple clients → different strategies, different hours, different guardrails
- Actions had to be consistent and repeatable (not manual “babysitting”)
- Off-the-shelf tools were either too expensive at scale or too rigid for the workflow
What we built
A control room that turns strategy into scheduled rules:
- Hourly schedules (time windows, quiet hours, promo windows)
- Rule templates per client (budgets, bid modifiers, placement rules)
- Dry-run mode + approvals (optional) before going live
- Audit log of every action (who/what/when/why)
- Alerts when rules are skipped (missing signals, throttling, safety caps hit)
Suggested images:
Architecture (simple + durable)
- Scheduler executes hourly rule batches
- Rules engine resolves conflicts + applies guardrails
- Integrations execute changes via API
- Logging + alerting for ops visibility
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Outcome
The manager shifted from manual hourly work to:
- One-time strategy setup
- Monitoring results
- Iterating rules — instead of repeating the same actions daily
We’re continuing to extend the system with more guardrails, richer conditions, and additional workflows.
Want something like this?
Tell me your stack + what you want automated. I’ll reply with a simple plan.